If you want to participate in Amazon’s Black Friday and Cyber Monday Deals, then you have just two days left to submit your products for a Lightning Deal by the deadline of October 14th.
I appreciate that this is rather short notice (blame us, we missed it!), but there’s still time to submit deals if you’re interested.
There are of course some rather stringent conditions, new items only, with 5 reviews of three stars or more. Discounts need to be be a minimum of 30% off the median landed Buy Box price for items less than £100 and 20% for items over £100. You’ll also need a minimum of 200 units per Parent ASIN deal or the minimum revenue potential of the Parent ASIN deal must be £3000.
Finally and most importantly the products must be placed in FBA (Fulfilment by Amazon) with available stock for the deal item at least 20% higher than the stock set aside for the deal.
FBA is Amazon’s flagship deal which not only makes logistics easy for you, but for Amazon customers means that deals are eligible for Amazon Prime shipping. Even if you’re not part of the Lightning Deals then getting your products into Amazon FBA can help you win the Buy Box and your items are more likely to be purchased by Amazon Prime subscribers.
If you’re not convinced, Amazon say that 85% of Amazon sellers reported a sales increase, and 53% reported a sales uplift of over 20% or more after they started using FBA. If you’re still not convinced talk to a seller who already uses FBA.
Full T’s and C’s for Amazon’s Black Friday and Cyber Monday Deals submission is on their website.