eBay’s Christmas Elf Social Media Campaign

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For those struggling to find the ideal Christmas present, eBay have unleashed the #eBayElves to help out.

I’ve never been a great fan of eBay Collections, but this really showcases them to great effect. eBay have appointed four elves each who are showcasing their own along with twitter profiles on which they’re answering live questions from 9am to 6pm.

eBay say that “They’re the experts in all things Christmas, each with their own area of expertise, on hand to give you the greatest gift ideas customised for your needs!

It’s a pretty class combination of eBay Collections, social media, gift buying experts with a bit of Christmas magic and fun thrown in. If it drives consumers to buy on eBay this Christmas then everyone’s a winner.


eBay_UK_AliceAlice is a full-time mum, permanently chic and brimming with festive gift ideas for children and the family.

is full of stylish gifts and her twitter feed is full of ideas for dressing up your house for the Christmas season along with recipes to get your Christmas party off with a swing.


eBay_UK_SteveSteve is the loveable Essex lad who can’t take life too seriously so look out for his funny and original gift ideas. If you’re looking for a Christmas jumper he’s got that covered in . Steve is tweeting the naughty side of Christmas with “loving” and all sorts of gifts you won’t have seen before and would never have thought of buying.


eBay_UK_GregOften your dad is the hardest person to buy for, but don’t worry that’s the speciality of eBay Elf Greg. He knows you want to give them more than a new pair of socks so his collection has some of the best this festive period. Greg was a young trekkie fan so can’t resist a bit of sci-fi on his twitter feed, but throws some fun gifts in for good measure.


eBay_UK_CarrieI’ve saved the best for last, Carrie is a woman everyone needs in their lives. She’s the epitome of class and purveyor of all things nice; she’s the real life “Lizzie” from . As you’d expect has everything you need to make your gift wrapping sublime. If it’s sparkly and trendy but not trashy then Carrie’s twitter feed has it covered.

25 Responses

  1. What a waste. this is exactly the type of thing that might work if accompanied with a TV campaign. As it stands it just seems like a waste of time – a couple of retweets here and there

  2. “Alice is a full-time mum…” who will apparently be neglecting her children between 9am – 6pm, since she has another full-time job tweeting ebay junk….
    well done Alice.

  3. and for them doing this 9 hours a day, you think they’d have actually put some effort into it.

    “They’re the experts in all things Christmas, each with their own area of expertise, on hand to give you the greatest gift ideas customised for your needs!”

    “Greg Knows What Dad’s Really Want”

    1) a £25 bluetooth mini padlock (seriously?), which ships from US and has £35 postage on top.

    2) a £3000 smoked meat fridge. (christmas gift, or commercial venture?)

    “Alice’s stylish gifts for all ages”

    1) farting novelty pants (tres chic Alice!)

    “Steve’s Christmas Jumpers – Choose Carefully, this can make or Break your Christmas”.
    (look out for his funny and original gift ideas. because christmas jumpers are the very epitome of funny and original.)

    1) “Tesco Value” plain white, non-Christmas, Novelty jumper. (i think break your Christmas. nice suggestion Steve). almost certainly no copyright licence paid to tesco for this £12.99 ” tesco value” jumper.

    I love when ebay shows what they think “expert” means, its hilariously off.

  4. The “permanently chic” (so modest) Alice only has 48 followers. She also appears to have few ideas. Nearly every tweet originates from someone else.

  5. Could I be a little bit biased. But the perfect gift for everybody at Christmas is a Book. After all a Book is for life not just Christmas. On eBay there are a massive range of Books covering just about every possible interest. So get browsing the Books and forget about all the other items suggested.

  6. Am I the only one who would definately like to have Carrie in my life…if the Elves get bored, there is always Lidl; at least they are on main stream TV…

  7. 2 days after launch the collections x 4 have a grand total of 3 followers.

    It’s Corbyn levels of tragic.


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