Twenga Solutions have created a calendar for e-retailers with all of the top shopping themes and events that can help to boost their sales.
Not all the events will be applicable to all retailers, but we know from four years ago from the Olympics that sales of large screen TVs were up in advance of the event and following the success of the Team GB cyclists that sales of cycles rose during and after the Games.
With the Olympics to be held in Rio this year, no one knows if they’ll capture the imagination of the UK in the same way as when the UK hosted them, but there are plenty of other events, both sports and The Great British Bake Off that might be a good basis for your marketing activity.
