eBay’s ticket marketplace StubHub seems to be going great guns stateside, even if over here in the UK it hasn’t managed to get so much cut through.
In a recent interview StubHub CEO Scott Cutler revealed that mobile was increasingly vital to the business. Cutler came on board in April 2015 after time at the New York Stock Ecchange with a mission to simplify the site. And making efforts to improve mobile was an obvious first move.
In a recent interview, Cutler says: mobile “is now half of our business, so that has been a huge transition for us. Earlier this year, in the early summer we decided what we needed to do is have a mobile-first platform. What that meant is the interaction you have on that mobile device is the same if you’re searching on the Web from a mobile device or if you are on the app or on desktop. So we completely redesigned our architecture to be multiscreen, but one platform, one common UI, one experience. It allowed us to simplify the workflows. You could really come in, find what you want, and get out in literally like four clicks. That makes for a great mobile experience.”
