This week we are going to focus on tips for selling to Germany. Plentymarkets, originally a German company but who also offer their multichannel solution in the UK with offices based in London, have gathered together their top ten tips for attacking the German market.
Plentymarkets tell us that they recommend Germany as an ideal location for UK sellers. Germany is not only the most populous country in the European Union, but is also Europe‘s largest economy and the world‘s fifth largest economy in terms of purchasing power parity. The German e-commerce market is booming. By setting up shop in Germany, you can tap into this lucrative economy and give your business the international reputation that it deserves.
Tip #5 Service
As every good business owner knows, customers ultimately determine the success or failure of a company. This is why smart businesses invest in customer service and seek out employees who bring strong customer service skills to the job.
German customers are no exception to the rule. They want to know who they are doing business with and be sure that they are getting a good deal with a serious merchant. Germans won’t hesitate to call or send an e-mail to make sure that they are dealing with a legitimate business.
As such, you should provide German-speaking support for your customers abroad. At the very least, you should be able to provide German e-mail support to give potential customers the peace of mind that they are making the right choice when buying from your company.
Plentymarkets recommend working with service providers such as Intercultural Elements when setting up international customer support. They provide customer service and spare you the hassle of hiring extra staff.