Later today (Tuesday), Volusion will be holding a webinar that examines the benefits of an integrated campaign that combines both PPC and SEO marketing. It’s billed as “SEO + PPC = So Happy Together.”
To find out more and book a place, check out the official website here.
Here’s what they suggest you’ll learn if you check in to the webinar:
– An introduction to SEO and PPC, and the pros and cons of each
– The role Google Search Console plays in your marketing strategies
– Major areas that overlap in both strategies, including keywords, user experience, local targeting and more
– Budget tracking and recommendations for both channels
