Europe is the world’s second-largest regional ecommerce market behind China and ahead of the United States. Forrester forecasts that cross-border ecommerce sales will grow by a compound annual growth rate (CAGR) of 11% during the next five years.
By 2018, 83% of European cross-border shoppers will choose to buy online from another European country. They will spend an average of €428 every year (currently €363).
In this comprehensive Ultimate Guide to Online Cross-Border Sales from Lengow and Textmaster, you’ll learn how to scaled your online international development and boost your Return on Investment (ROI).
Chapters include:
1) Key Facts, figures and ecommerce trends
2) The foundation of a solid international strategy
3) Identifying the audience
4) Legal Requirements
5) Shipping and return policies
6) Payment processing
7) Customs duties and taxes
8) Country Guides
9) Scaling Internationalisation
10) Scaling reach through various distribution channels
Even if you’re already trading across Europe, we can highly recommend reading the Country Guides in chapter eight which cover the United Kingdom, Germany, France, Spain, Italy, Netherlands, Sweden, and Poland.