A properly localised website speaks directly to the consumer in their own language, enabling businesses and brands to compete with local and global players in their niche. The results are multiple: better search rankings; higher levels of engagement; a better user experience; trust and ultimately, increased conversion rates and sales.
Translate Media teamed up with Smart Insights to produce this detailed guide to website localisation. The guide includes advice on how to prepare and execute your website localisation strategy, from the technical implementation of your systems infrastructure, content creation, search engine optimisation and management of the translation and localisation process.
