We’ve just discovered a new service to help you optimise your listings on Amazon.com. Thanks to Chloë Thomas who spotted the service, Splitly enables you to test multiple versions of your Amazon product details to find out which one performs better.
What will work best? A bog standard manufacturer type blurb with detailed product specifications, or a more feature and benefit rich description telling a story about your product? I don’t know and you probably don’t either and it probably varies depending on the product categories you sell in.
That’s where Splitly comes in, they allow you to test your copy and discover that pays and what doesn’t. You can upload multiple images, titles and descriptions and run automated tests. You start with your original copy and make adjustments, such as varying the price, features, images or description.
Splitly then periodically updates your product listings, rotating through your variants and pulls reports directly from your Amazon seller account until they determine a significant winner. They calculate the statistical significance for each variant – ensuring all tests are conclusive and accurate.
If you’ve ever done email marketing or make a significant investment in your website you’re probably already familiar with A/B testing – trying out slightly different designs or messages on segments of your audience until you find out which converts best. That’s what Splitly does for you on Amazon.
Splitly start from $47/month to run one concurrent test with one varient and has further options of $97/month for five concurrent tests with unlimited variants or $497/month for unlimited tests with unlimited variants. If you identify winning formulas for all your Amazon listings Splitly could easily pay for itself in no time at all.
