Black Friday is the big day in the ecommerce year, but it’s a headache. So the IMRG is holding a specific event to consider the ubiquity of Black Friday. And how to make the best of it.
To find out more and book a place, check out the webpage here.
Here’s what the organisers say of the event: “Black Friday 2014 caused logistical and performance issues for many retailers. 2015 ran far more efficiently – but it felt like an event that was evolving rather than something settled and straightforward to predict. So – what can retailers expect to happen in 2016? For the first time, IMRG are hosting a connect conference focused entirely on peak to address this question.”