IMRG & Salmon ‘Planning for Peak 2016’ Report

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Black Friday might be almost six months away, but it’s time to start planning if you want to maximise on sales at the busiest time of the year. With that in mind IMRG and Salmon have published a “Planning for Peak 2016” report with reviewing what retailers should be thinking about.

Salmon was the first ecommerce practice in the UK to establish a Peak Operations Room to help its clients optimise performance during peak. And it’s why they work with industry leaders and authorities such as IMRG to help clients plan effectively for peak.

This new report by IMRG, supported by Salmon, takes a wide-ranging look at what we can anticipate this year, including:

  • How peak has evolved and how we might characterise it
  • What we learnt from peak 2015
  • Logistics – what works and how to adapt operations for peak
  • Trends in marketing
  • Optimising your site for successful trading
  • Potential future trends

You can download the report from the Salmon website.


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