ChannelX Logo
Search
Close this search box.

Amazon India’s 3 day Great Indian Sale

Screen Shot 2016-08-10 at 16.24.32Amazon is betting big on its two year old operations in India and the latest extravaganza has been a three day Great Indian Sale and it looks like it has gone off rather well.

Amazon founder and CEO Jeff Bezos believes India to be the next trillion dollar market and it is vital that Amazon is at the centre of this burgeoning, emerging ecommerce arena. Diego Piacentini Amazon’s SVP for international retail says: “The size of opportunity is so large it will be measured in trillions, not billions—trillions of dollars, that is, not rupees. We know that in order to win in India we need to do things we have never done in any other country. We need great people, a great platform, and honestly, a lot of money.” Incidentally, Mr Piancentini is Amazon second biggest individual shareholder after Bezos himself.

Think of the Great Indian Sale as rather like a Prime Day as seen in the UK and US. There’s a marketing and PR push promoting dozens of deals to get people clicking and buying.

It’s coming to an end now and the selection is looking rather thin but looking back over the last few days there was a decent selection and what looked like excellent deals. With India of such strategic importance to the future of Amazon it looks like they’re making headway.

RELATED POSTS..

Amazon small oversize FBA fee reductions Amazon have announced that, from the 15th of January 2025, there will be some FBA reimbursement changes which will impact your business reimbursement policy

Amazon FBA fees reduced for clothing, accessories, backpacks, handbags

ChannelEngine achieves top-tier Amazon partner status

ChannelEngine becomes top-tier Amazon Platinum Partner

First ever UK Amazon Book Sale launches this April

First ever UK Amazon Book Sale launches this April

Philips, Here We Flo and Green People UK talk building brand success on Amazon

Philips, Here We Flo and Green People UK talk building brand success on Amazon 

Biotiful Gut Health on Amazon as part of a balanced omnichannel strategy 

Biotiful Gut Health on Amazon as part of a balanced omnichannel strategy 

ChannelX Guide...

Featured in this article from the ChannelX Guide – companies that can help you grow and manage your business.

Latest

Take a look through a selection of the latest articles on ChannelX

Register for Newsletter

Receive 5 newsletters per week

Gain access to all research

Be notified of upcoming events and webinars