Aldi joins the ebook market in DE with a €129 tablet

CATEGORY: Ecommerce

Aldi, which we predominantly know as a supermarket here in the UK, is spreading its wings in Germany and taking on Amazon. It has already launched a music streaming service called Life Musik called by Napster.

And this week, to coincide with the Frankfurt Book Fair, they are launching an ebook service with one million e-books at hand and a tablet too. According to reports the primary reason for this venture is to build its digital subscriber base and connect with younger consumers.

The tablet Aldi will sell from Thursday is a Medion E6912. This 7 inch tablet costs 129 euros and that includes a €10 voucher for eBooks and Life Musik free for 60 days.

RELATED POSTS..

German WEEE Regulations - eBay 1st July deadline

Amazon Germany WEEE deadline 5th June

Amazon U.S. Small Business Empowerment Report 2023

Amazon U.S. Small Business Empowerment Report 2023

Morrisons on Amazon delivery fee changes

Morrisons on Amazon delivery fee changes

Selling internationally with Amazon webinar

Amazon Selling Internationally webinar

Small Business Search filter

Amazon test Small Business Search filter

ChannelX Guide...

Featured in this article from the ChannelX Guide – companies that can help you grow and manage your business.

Latest

Take a look through a selection of the latest articles on ChannelX

Register for Newsletter

Receive 5 newsletters per week

Gain access to all research

Be notified of upcoming events and webinars