Aldi joins the ebook market in DE with a €129 tablet

No primary category set

Aldi, which we predominantly know as a supermarket here in the UK, is spreading its wings in Germany and taking on Amazon. It has already launched a music streaming service called Life Musik called by Napster.

And this week, to coincide with the Frankfurt Book Fair, they are launching an ebook service with one million e-books at hand and a tablet too. According to reports the primary reason for this venture is to build its digital subscriber base and connect with younger consumers.

The tablet Aldi will sell from Thursday is a Medion E6912. This 7 inch tablet costs 129 euros and that includes a €10 voucher for eBooks and Life Musik free for 60 days.

RELATED POSTS..

10th Amazon Prime Day 2015 - 2024

10th Amazon Prime Day 2015 – 2024

Amazon’s 10th Prime Day is Now Live

Amazon’s 10th Prime Day is Now Live

Prime Day top seller prediction - New Amazon Echo Spot

Prime Day top seller prediction – New Amazon Echo Spot

Prepare to leverage learnings on Prime Day

Prepare to leverage learnings on Prime Day

Amazon’s 10th Prime Day to be 16th-17th July 2024

Rithum Prime Day data and tips for 2024

ChannelX Guide...

Featured in this article from the ChannelX Guide – companies that can help you grow and manage your business.

Latest

Take a look through a selection of the latest articles on ChannelX

Register for Newsletter

Receive 5 newsletters per week

Gain access to all research

Be notified of upcoming events and webinars