Mirakl is to provide Elkjøp Nordic, part of Dixons Carphone and the largest consumer electronic retailer in the Nordics, with its B2B SaaS Marketplace platform. The company has sales of €2.7bn, €600m of which are through its existing online channels.
The new deal will see Elkjøp, which has 400 stores in four countries and 10,000 employees, grow its online offering with a new marketplace. The marketplace will give the retailer a risk free way to rapidly diversify the product categories it offers to customers, allowing Elkjøp to attract new customers and enter previously unexplored markets.
Filip Elverhøy, Digital Director at Elkjøp said, “We want to deliver the most diverse and engaging experience that we can for our customers. Developing our own marketplace allows us to bring many more products to market, extremely quickly, without the overhead of stocking those goods directly, or the protracted timelines of introducing them into our supply chain. Lower overheads mean we can offer goods extremely quickly and at a very competitive price point”.
One to watch – if the Elkjøp marketplace becomes a success then perhaps Dixons Carphone (Currys and PC World are part of the group) in the UK may start to promote marketplace offerings.
