Coming up at the Comfort Inn in Birmingham on Halloween is a useful session from Online Seller UK that will look at the potential of email marketing for your ecommerce business. In particular it will look at Mailchimp as a software provider.
If you want to find out more and book a place in, check out this page.
As they say of the event:
“What will you learn?
– Creating Email Marketing strategy
– Understanding the value of an email address
– Calculating the lifetime value of a customer
– Lifecycle marketing – triggers and behavioral targeting, content and contact strategy
– Growing your email list
– Designing mobile responsive email campaigns without any coding
– A/B Testing and optimising your email campaigns
– Integrating email with social media campaigns
– Measuring email marketing effectiveness with Google Analytics
– Using Your own data to find best practices”
