Branding is a ‘unique feeling’ or image that springs to mind when someone thinks about your company. There’s far more to it than having a logo or catchy slogan, and branding can’t simply be bought through online advertising. The balance of power lies with consumers – they are the ones who will decide whether your brand is valuable by sharing their opinions, reviews and experiences with each other online.
The fiercely competitive online landscape coupled with the rapid rise in digital channels has made it increasingly difficult to position your company effectively. The ‘Building Your Brand On Social Media‘ ebook from ChannelAdvisor looks at how you can use digital marketing to build your brand and create impactful campaigns, including:
How to get social right
- Social sites to be seen on
- How to grow your audience
- And more!
You can download your copy from the ChannelAdvisor website.
