Download Your Free Black Friday Guide

No primary category set

bf-reportWhile sales events are nothing new for high-street retailers, they are becoming increasingly popular for both marketplace shoppers and sellers. Xsellco analyzed a data sample of over 1000 Amazon sellers to bring you key Black Friday insights including:

  • Optimum pricing during sales events on Amazon
  • Key times to maximize sales
  • Optimal fulfillment methods for each event
  • Hourly sales volume trends on Amazon US, UK and Germany
  • Best-selling tech brands, by order value and order volume

As Black Friday is historically a US event, it has evolved differently in Europe. The sales trends for the UK are markedly different to the US, indicating that sellers shouldn’t apply the same sales strategy to every Amazon marketplace. German buyers don’t jump on the Black Friday weekend bandwagon until Sunday so again a different strategy is indicated.

Other Key takeaways include:

  • FBA takes over for holiday season
  • UK buyers are mad for Black Friday, while US favour Cyber Monday for Amazon shopping
  • Average item value increases over Black Friday as shoppers go for pricier goods on discounts

You can download the full Xsellco report from the Xsellco website.


Walmart Marketplace delivers record sales days for 3P sellers

Walmart Marketplace delivers record sales days for 3P sellers

State of Marketplace Sales and Service GMV Growth

Bumper Black Friday for Marketplace Sellers with GMV Growth up 33%

Mirakl sign €100m credit facility for tech & acquisitions Mirakl GMV

Mirakl GMV outperforms Ecommerce during Cyber Week with 41% Growth

Cyber Week Sales EMEA GMV up 20%, orders up 10% in says BigCommerce

EMEA Cyber Week sales GMV up 20%, orders up 10% says BigCommerce

Amazon Black Friday Cyber Monday Week 2023

Amazon sold one billion items in Cyber week

ChannelX Guide...

Featured in this article from the ChannelX Guide – companies that can help you grow and manage your business.


Take a look through a selection of the latest articles on ChannelX

Register for Newsletter

Receive 5 newsletters per week

Gain access to all research

Be notified of upcoming events and webinars