Retailers should prepare for the busiest Black Friday ever says PCA Predict who are expecting more than nine million orders to be placed on Black Friday. They have some interesting predictions around how Black Friday sales will play out in 2016.
Chris Harle COO of PCA Predict forecasts up to 20-25 per cent more online transactions this year, making it a huge opportunity that retailers simply can’t afford to ignore. He also expects earlier pre-Black Friday sales events in a concerted effort to spread sales and avoid some of the logistical headaches experienced in previous years. Instead of seeing a huge spike, we are likely to see a steady growth across the whole week, as shoppers become more accustomed to pre-Christmas discounting.
Mobile shopping to account for over 50% of total ecommerce transactions on Black Friday this year, taking a larger territory from both desktop and tablets.
Last year, PCA Predict’s Ecommerce Trends found:
- Black Friday 2015 was the busiest online shopping period to date in the UK, with online sales exceeding all expectations.
- There was a 4% drop in high street shoppers and a further move towards online shopping.
- Mobile took off in a big way, with customers using their phones to shop, check directions, prices and opening hours.
- Black Friday eclipsed traditional Boxing Day sales by more than 3 times.