Apple is restructuring the prices for Apps in its store in several countries. In the UK that’s going to mean that fees numerically match those of US apps. So something for $0.99 will cost £0.99 and that means UK apps will, like for like, cost rather more in the UK than Stateside.
Apple says: “Price tiers on the App Store are set internationally on the basis of several factors, including currency exchange rates, business practices, taxes, and the cost of doing business. These factors vary from region to region and over time.”
In a concession, UK app publishers will be able to charge lower prices if they wish, but that hardly seems worth their while. New pricing options of 49p or 79p will be available. Needless to say, Apple will still take a fee.
This is another example of how UK pricing of Apple pricing and services is rather more expensive if you’re not in the States. That will be familiar to anyone who buys Apple products (and actually tech products in general): they’re often cheaper to US consumers.
