From ‘euphemistic’ to ‘plain moronic’ is the scathing summation of the Financial Times’ Lucy Kellaway as she hands out her annual jargon awards to companies more at home with obfuscation than clarity.
If you’re a company who want to dress up a couple of thousand redundancies to make it sound like the best thing since sliced bread, or you are prone to using three words where one would do, you could be in line for an award.
Our dear friends at eBay took home the top prize for 2016 though, Lucy noted a comment given to the New York Times which she summarises as “Bingo! In fewer than 20 words it combined five previous years’ winners, only to say nothing at all” and wins eBay the Golden Flannel Award for 2016.
And just in case you’re curious, the winning phrase dripping with meaningless keywords beloved of marketeers was: “We are passionate about harnessing our platform to empower millions of people by levelling the playing field for them.”