It’s not immediately obvious how a business can engage with customers on Snapchat, so we’ve put together 7 top tips to get you started:
Create a Snapcode
Set your Snapcode as your Avatar
Consider setting your Snapcode image as your avatar on Twitter, Facebook, Instagram and other social accounts
Judicious use of ‘Add Nearby’
If you’re at a trade show or similar event, Snapchat enables you to add people who are nearby. If you’re doing a presentation, do a shout out for people to open ‘Add Nearby’ on their phones and you’ll be able to add them instantly. Make sure that your next Snap is related to the event you’re at, perhaps showcasing your stand.
Give people a reason to want to engage with you. Offer a promotion, perhaps at a trade show a small giveaway on your stand. Remember Snapchat is a transient medium, it’s not like Twitter or Facebook where someone might view your share several days into the future. It’s the here and now so tailor calls to action for immediacy.
Hold a contest
Snapchat is the ideal way to get your followers to engage with your brand. Ask them to snap you back with a picture of your product, maybe with the winner being the person to pick the best filter. Snapchat is fun, so make the most of the platform. Promote the contest on all your other social platforms and blogs.
Demonstrate your product
Snaps are 10 seconds, so make sure you know exactly what you’re going to show. Save time to tell people where they can buy from!
If you have the budget, consider Snap Ads, Sponsored Geofilters or Sponsored Lenses, although you’ll need a hefty budget. Our current assessment is that it’s too early for small and medium sized business to engage with users through Snapchat advertising but, if you’re seeing success with our other tips, it could be worth considering.