Asia Pacific, South Asia and Latin America Marketplaces Webinar 16/3/17

In partnership with Pitney Bowes, our chums at InternetRetailing will be hosting a webinar to show you how to overcome the complex practicalities involved in launching brands through marketplaces in high growth areas such as Asia Pacific, South Asia and Latin America.

You’ll learn:

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1. The technology challenges involved in setting up storefronts on regional marketplaces
2. An understanding of marketplace costs and revenue stream models
3. How marketing and merchandising processes differ on marketplaces
4. The nuances to be addressed, including different shopping behaviours, language expectations and checkout experience preferences
5. How Pitney Bowes has helped retailers to successfully enter the Chinese market through Tmall

The webinar will be run by Jonathan Kapplow, Senior Vice President, Consumer and Merchant Solutions for the Global Ecommerce business at Pitney Bowes. An ecommerce pioneer, he has over 20 years of experience across ecommerce, multichannel and retail marketing.