Man actually reads Amazon Kindle Terms & Conditions

No primary category set

I was amused to read that when CHOICE discovered Amazon Kindle’s terms and conditions contained over 73,000 words they paid an actor to read them out loud just to prove a point. It took 9 hours.

With terms and conditions the size of a decent novel, it’s not surprising that hardly anyone ever reads them and most people simply scroll straight to the tick box confirming you agree to accept them so that you can start using the service. Who has nine hours to spare before they start using their Kindle?

Even the basic Amazon marketplace ‘Conditions of Use & Sale‘ contain 6,370 words supplemented by another 8,905 words Marketplace ‘Participation Agreement‘ and a 3,072 word privacy policy.

It’s time companies started worrying less about protecting themselves with mountains of legalese and put together terms and conditions that the average user could reasonably be expected to read and comprehend. Otherwise what’s the point of publishing them?

What’s the longest set of T’s and C’s you’ve ever come across?

Amazon Kindle Terms & Conditions in video

If you do happen to be interested in the Kindle terms and conditions and have a day with nothing better to do, gather together nine hours worth of snacks and drinks and start watching below:

4 Responses

  1. That is ridiculous. I feel like there needs to be some sort of intervention to help protect consumers, no one is going to be able to read that and as a result no one will know what they are agreeing to

  2. All T’s & C’s should have a message that reads “Congratulations, you have just read 6730 words in 0.0264 of a second” that pops up on agreement.

  3. I once bought an iPod (yep, that was back in the day!) and when you first load it it brings up a lengthy set of T&C’s – as an experiment I declined the T&C’s just to see what happened… no prizes for guessing that the unit simply wouldn’t work.

RELATED POSTS..

Sophie Slade Hunswick, Content Director from Amazon consulting agency Sitruna

Mastering the Amazon: Navigating the Currents of E-comm Logistics

Amazon Business in Europe

New Amazon Business ‘Prefer Small and Medium Enterprises’ feature

Lessons from optimising Beechmore Books - An Amazon Best Seller

Lessons from optimising Beechmore Books – An Amazon Best Seller

Meet the woman behind a 6-figure health snack brand Kooky, selling on Amazon

Meet the woman behind a 6-figure health snack brand Kooky, selling on Amazon

Amazon’s first-ever Big Spring Sale

Amazon’s first-ever Big Spring Sale

ChannelX Guide...

Featured in this article from the ChannelX Guide – companies that can help you grow and manage your business.

Register for Newsletter

Receive 5 newsletters per week

Gain access to all research

Be notified of upcoming events and webinars