Later in the year eBay will be putting to place a series of new rules that will restrict the use of Active Content in eBay listings. It’s banned already in new listings but must be removed from older listings by summer. Here’s the eBay page on the changes.
We’ve also written about it here: How to get your eBay listings mobile ready (and remove active content).
Interestingly all of these are listings with video embedded, and as far as we were aware, video embedded from a reputable hosting site is permissible even under the new rules. You can find the video rules here.
Our seller contacted eBay support and was informed: “Unfortunately there is no way to maintain the embedded video. Its OK to generate a HTML link for the buyer to follow to You tube and view the view, but the Iframe and the plug ins least of all the flash content will not be displayed in future, or even at present given Apple software does not support Flash coding.”
We got in touch with eBay HQ and it would seem that this information is not correct. Apparently videos from approved sites are still allowed and should be embedded using the HTML5 <video> tag. Additionally, they are working with the key video hosters to ensure that vids can be used in eBay listings in a way that works well on mobile. So watch this space for developments.
Needless to say not a huge number of sellers utilise video in their listings. They are useful for big ticket items and listings that you’ll use again and again that benefit from an illustrative movie. They could make sense for a car, a drone, indeed anything with moving parts that can be shown off. And these days, with apps, you can transfer a video from phone to YouTube et al in a matter of moments. But vids certainly aren’t the norm.
So what is the best course of action for sellers who have had videos flagged as unsuitable? Or who use them and haven’t had them flagged. Assuming we’re talking a manageable number, it’s probably best to sit tight. You have a few more months until the rules mean such listings are ended and hopefully by this time eBay will have an unambiguous solution and will advise accordingly. But don’t start new listings with vids in the meantime.