Evolving consumer buying habits have led to high expectations when it comes to customer buying journeys and prompt product delivery. Over 80% of online shoppers are prepared to go in-store if they can check product availability online and in advance, and more than a third of e-commerce transactions in the UK involve multiple devices in the buying journey.
As a response to these trends, Google launched Local Inventory Ads in the US in 2013 and extended this offer to the UK in 2014. Google Local Inventory Ads is a multichannel advertising format that allows retailers to advertise both their online and in-store product catalogues. If you have a retail shop, a trade counter, or even if you allow pick up from your warehouse, then you should be considering Local Inventory Ads.
To help you understand how you can use Google Local Inventory Ads to boost your sales and improve your Online-to-Offline strategy, Lengowhas put together an infographic, highlighting the advantages of using Local Inventory Ads, as well as providing key facts and figures.
A few stats :
- 48% of clicks on e-commerce websites come from Google Shopping Ads (US)
- 4 out of 5 smartphone users conduct online research on their phones before making an in-store purchase
- More than a third of global mobile searches are local