In recent years the corporate blog has transformed from a simple online publishing channel into an incredibly powerful and strategic traffic generating, reputation building and revenue earning business tool.
A good blog will help you become more visible on the major search engines, drive email marketing subscriptions and social media followers, and help bypass traditional media gate-keepers enabling you reach and influence your target audience without stretching your marketing budget.
During this 3 hour course you will learn:
- How to craft the perfect blog post
- How to drive traffic to your blog
- How to build community around your blog
- How to integrate your blogging activities with your wider email marketing and social media strategies
- How to create an effective call-to-action (CTA)
- How to attract and work with guest bloggers
- How to monetise your blogging activities and create new streams of revenue
The event is hosted by John Hayes, international marketing strategist, trainer and author of the best-selling Becoming THE Expert series of content, email marketing, social media and eConmerce books.
Earlybird tickets until the 1st of May are €99.00 and full price is €149.00
