Alexa rolls out to UK Amazon Fire TV devices

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News on two fronts for Amazon Fire TV users. Firstly, all new Fire TV Sticks will include Alexa and the price will remain at £39.99. And if you already have a Fire stick then you’ll be able to run an update and get the Alexa update so you can voice command at will.

They say that the new Alexa driven TV experiences will bring benefits making finding easier and more enjoyable. Customers will be able to choose from over 7000 channels, apps, and Alexa skills, and get access to thousands of movies and TV episodes. With voice command you’ll be able to access Netflix, BBC iPlayer, ITV Hub, All 4, My5, Curzon Home Cinema, DisneyLife, BBC News and BBC Sport, as well as Prime Video and Amazon Video.

Jorrit Van der Meulen, Vice President, Amazon Devices International says of the development: “This is a big day for Fire TV customers. Not only are we shipping a new Fire TV Stick—a faster and more powerful successor to our fastest-selling UK device ever — we’re also rolling Alexa out to every single Fire TV device in the UK. This will allow millions more customers to access Alexa, meaning they can get answers to questions, use Alexa skills, manage their smart home, or even find things to watch and control playback, just by asking.”

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