Amazon Alexa Echo Look: “Does my bum look big in this?”

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Now you can invite Amazon Alexa into the dressing room. With the new Amazon Echo Look, that comes with a camera, you can get fashion and style tips as you dress. You can take full length images and videos too to share on social and also use them to get advice. Check out the video.

Here’s the pitch: “With Echo Look, you can take full-length photos of your daily look using just your voice. The built-in LED lighting and depth-sensing camera let you blur the background to make your outfits pop, giving you clean, shareable photos. Get a live view in the Echo Look app or ask Alexa to take a short video so you can see yourself from every angle. Use Style Check for a second opinion on what looks best. And, because Alexa is built in the cloud, she’s always getting smarter—and so will Echo Look.”

The Style Check feature means that through machine learning, and ‘experts’, you’re never lacking for fashion advice. No more dodgy comments from hopeless partners who just say: “Yeah, you look nice.” Of course, the idea is that you buy more clothes from Amazon and the device gives you pointers as such.

The $199.99 Echo Look is currently available exclusively by invitation from Amazon.com. US only as we write.

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