It looks like Amazon will be reprising their Amazon Prime Day from last year that fell on the 12th July in 2016. It was a huge success then and Amazon has started preparing sellers who want to get involved. The second Amazon Prime Day in 2016 was Amazon’s biggest selling day in its history. (It was surpassed over the Christmas season). But there’s no reason to doubt that Prime Day will be huge again in 2017. The smart money seems to be saying that it will land in the second week of July but no date has been confirmed.
What is Amazon Prime Day?
It’s akin to Black Friday. It’s an invented event by Amazon to stir up interest and excitement among buyers with the aim of bringing shoppers to Amazon. It’s open to Prime subscribers and merchants are invited to offer great deals. If you do, you’ll be exposed to the big spending loyal Prime subscribers on Amazon.
How do you get involved?
According to sellers, here’s what Amazon is offering and expecting from them:
– Amazon Prime Day deals will run for 30 hours.
– Amazon merchants have until 21th May to submit their top ASINs for Lightning Deals for Prime Day consideration, no exceptions.
– Deals must offer discounts of at least 20%, and there must be enough quantity to last the duration of the offer (Prime Day Lightning Deals run a maximum of 6 hours).
– For the privilege of offering steep discounts to Amazon Prime Day shoppers, merchants must pay a fee of between $300 and $500 per deal. (That’s a US fee.)
And don’t forget..
Even if you aren’t an FBA seller, don’t use seller fulfilled Prime or don’t want to offer huge discounts, Prime day can still be a boon for you. There will be a surge of traffic to Amazon and some shoppers will hopefully come your way.
Did you get involved last year? How did it go? And will you be doing the frenzy in 2017?
