Phil Spencer promotes eBay for home move essentials

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eBay have revamped the eBay Home Move Hub and, if you sell in relevant categories, you’ll be pleased to discover that they’ve moved from the curated selection of goods that they displayed when we wrote about it in April, to a much broader search based selection. This makes the Home Move Hub more inclusive for sellers (and doubtless less work for whoever had to make sure the original narrower selection of products was kept refreshed as listings ended).

3.8 million moves take place every year in the UK. The average Brit will move at least eight times in a lifetime and a third confess they have had to move back with their parents at least twice in their adult year. As the University year draws to a close, many who graduate with a degree this year will doubtless end up back with mum and dad for a while until they secure a full time job and get a deposit saved for their own gaff.

eBay have teamed up with property expert and co-presenter of Channel 4’s most coveted property program, Location Location, Location, to support the Home Move campaign and he has revealed his five top tips in the video below, to help alleviate some of the pressures when moving home.

“Moving home shouldn’t be hard but it really is. Moovers should try to see it as an opportunity for a fresh start, that’s why I’ve partnered with eBay to encourage the nation to move smarter and more efficiently. Brits are increasingly moving more due to several factors; everything from tenancies coming to an end, moving back in with mum and dad to taking the leap to get on the property ladder. So it’s important to be nimble and agile when it comes to relocating.”
– Phil Spencer

  • We Brits use at least 45 sticker notes, 23 copies of newspapers, six rolls of masking tape, six rolls of bubble wrap and two balls of string on each relocation
  • In the frenzy of moving, a quarter of Brits will have left something behind, so much so that an astonishing 5% of young Brits will even forget a much-loved pet (I can vouch for this – I inherited a cat when I purchased my house!)
  • 40% of those surveyed confessed moving home is the opportunity to start a new chapter in their lives
  • eBay launches their refreshed Home Move hub a dedicated on-site solution for movers

“Moving is a monumental task and it’s extremely stressful to transport a home’s worth of possessions from place to place. With the refreshed Home Move hub, we hope to help Britain move a little better by providing a simple one-stop shop at your fingertips. The Home Move hub offers a wide range of products and tips tailored for any time of move”
– Rhian Bartlett, Senior Retail Director at eBay

Watch out for more vertical marketing promoting different categories over the course of the year. Recently we’ve already heard the eBay Car Challenge is well under way for 2017 – a repeat of last year’s massively successful bid to engage with motor enthusiasts and the marketplace partnered with This Morning Live to attract fashionistas to the site.

Landing Phil Spencer to promote the eBay Home Move Hub is a bit of a coup and, as always, anything which attracts buyers to eBay has to be a good thing for sellers.

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