GS1 SmartSearch workshops could get you 30% more web traffic

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Would you like a possible 30% increase in traffic to your website? That’s what early indications suggest that using GS1 SmartSearch can deliver.

Typically your website product listings will be unstructured data and a search engine has to figure out even the basic attributes such as price, currency, product name, brand, size colour and everything else they use to determine product relevancy. GS1 SmartSearch enables you to use standardised and structured product information making it simple for search engines to catalogue your products. The result, higher placement in search results, more views by potential customers and more sales.

SmartSearch is still a relatively new offering from GS1 and if you’d like to be one of the first to take advantage they are running a series of workshops to help you exploit the opportunity. You’ll need to register your interest and the one-day workshops will be help at GS1’s offices in central London.


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