OnBuy have migrated to a brand-new hybrid cloud solution with UKFast. They are now working on optimising this, making performance changes and working to ensure that they deliver the best possible solution. We had a couple of emails last week due to OnBuy down time and this is why it occured.
Due to the new server platform, OnBuy say that they are ready to push OnBuy out to a wider audience and so have launched their TV advertising on ITV channels, currently airing on ITV2.
Building the number of listings
OnBuy say that they’re working with some major multi-national brands, as well as some huge online sellers, to deliver a very healthy number of products onto OnBuy over the next three months. This will help to raise exposure and credibility of the site, before they market on ITV1.
This makes sense, I had a quick browse of the site for men’s shoes and at the time of writing they don’t have any listed (They have one pair of boots and one pair of gaiters). Frankly no site is going to survive when they don’t have inventory in major categories so it’s good to hear they’re working to bring more sellers on board.
There are two ways of looking at the lack of inventory – either as a huge downside and an indication to hold of listing until the site matures, or as an opportunity to sell on a site which is advertising on TV where there is very little competition so however many sales there are you’re likely to get them all.
It’s also fair to say that if you’re in at the start then your products are much more likely to feature in OnBuy advertising.
OnBuy have partnered with Parcelforce and working very closely with Royal Mail to integrate Click & Drop in the coming weeks.
OnBuy say that in the first few days of June they are already seeing a huge spike and orders are going up. As more of their TV adverts are aired, they expect this upward trend to continue. They will also start investing on YouTube, Facebook, and other marketing partners as well as investing heavily in Google marketing from 8th June.
Are you listing on OnBuy or have you purchased anything from the new marketplace yet? If so we’d love to hear your thoughts.