You might not be familiar with Kit. It’s Shopify’s virtual assistant offered to Shopify merchants. It handles digital marketing and advertising for platform users and has hitherto cost between $10 to $25 a month to make use of the service.
But now, as a free benefit for Shopify subscribers, Kit will be free as part of the package. So what does Kit offer?
Kit is a virtual assistant that offers help to Shopify merchants via text message or Facebook Messenger The aim is to create product ads such as videos or campaigns on Facebook or Instagram. Kit writes the messaging, finds the images and submits the words and drives the marketing. Shopify doesn’t take a commission and sellers just pay the fees to Facebook et al at cost.
Michael Perry is Kit founder and says: “We feel like this is a humongous step in our commitment to making commerce better for everybody and leading to a path that will create more successful entrepreneurs. It’s a complete game-changer to give somebody a co-founder that’s coming to work every single day doing what’s best for your business at no cost.”
Marketing offers specific challenges, contends Perry: “It’s very hard for anyone to start. So many people today are wanting to carve their own path… to sell their shirts or sell their bags or be an entrepreneur, and we believe that the success rate will be so much greater with Kit on their side to help them achieve that goal.”
“Our mission statement has been to make commerce better for everyone, but we don’t want to just make more entrepreneurs; we want to make more successful entrepreneurs. We want to give whatever we can to entrepreneurs to ensure that that goal becomes a reality. Everything we’ve been working on has been leading up to this moment.”