Technically Prime Day is the Tuesday the 11th of July this year, but Amazon are pushing the envelope and hoping to loosen our purse strings and get us buying on Monday evening ahead of the full day of deals on Tuesday. We’ve seen this behaviour driven by the retailer before with Black Friday which started as a day of sales, expanded to a weekend of sales and now is known as ‘Black Friday Week’.
New deals will start as often as every five minutes and this year there are so many deals that Amazon have organised Prime Day Deals into categories of the most-shopped-for themes. For the first time this year, some Prime Day deals are available for delivery in as little as two hours with Amazon Prime Now.
“Our teams have been working for months to source exciting and interesting deals, and our fulfilment centers are loaded with products, our operations associates are ready and our transportation partners around the world are waiting for the first Prime Day order. This Prime Day, our Prime members will find hundreds of thousands of deals on everything they’re into – from beauty fans to bookworms and gamers to gardeners.”
– Greg Greeley, Vice President, Amazon Prime
It’s not just Amazon set to profit, thousands of small businesses on Amazon from around the world are participating in Prime Day by offering products at the lowest prices of the year. Nearly 40% of all Lightning Deals will come from small businesses and entrepreneurs this year. Even if you haven’t been invited to offer Prime Day deals, you should still see an up tick in business as consumers start spending on Amazon.
The ultimate aim of Prime Day (apart from a quick boost in Amazon revenues) is to encourage more consumers to sign up to Amazon Prime. Once you have a subscription that offers free shipping Amazon soon becomes one of your favoured places for shopping. With the knowledge that you can buy urgent items and they’ll be delivered tomorrow, it’s just too an attractive a proposition not to maximise your usage and get best value from your £79 per year subs.