In the multichannel always-on digital age, email marketing remains one of the strongest and most effective ways to get consumers to your website. We live in a world where almost 90% of consumers read emails on their mobile devices, with many non-professionals seeing it as their only email reading device. It’s therefore a business imperative for B2C and B2B marketers that their sites and email marketing is optimized for all channels – especially mobile.
So how do you make sure that your marketing campaigns are multichannel and mobile-first so that you’ve the best chance of people consuming it? Read Dotmailer and eSeller’s five-step plan to mobilize your email marketing.