Last week eBay held their conference-cum-jamboree in the US which is billed as eBay Open. Rather like eBay Live! way back when, it’s where sellers and buyers gather to learn and celebrate their businesses and eBay. If you click on the link above you’ll find some videos (sadly unembeddable on here) including a keynote from eBay CEO Devin Wenig. Needless to say there is rather too much schmaltz for European sensibilities but it’s quite an interesting watch.
(As an aside, it’s worth noting that when Devin reminds the crowd of mostly sellers that they have managed to remove third-party listings across the eBay.com site gets a decent whoop of approval. There hasn’t been any noise as to whether that will be coming to the UK. It would surely be welcomed.)
One other talk was from Hal Lawton, who heads up the North American division of eBay’s business, and he was talking about the new buyers (who will likely also become sellers on some level). It’s worth noting that 14 million people became have joined up and become new active buyers and sellers over the period of 2015 to 2017.
Wth specific reference to zero-feedback buyers, Lawton told eBay Open: “How about we all make a commitment that as we see them, we reach out, we treat them with a little extra TLC, because they’re the heartbeat of the next 5 to 10 years of eBay.”
He also noted that sellers had remarked to him that dealing with the rookie buyers is often an “uncomfortable” experience. It seems correct to point out newbie buyers will fall into two categories. Those who are genuinely green and (a doubtless much smaller number) who are ne’er-do-wells starting up a new account
It doesn’t seem to us that, especially considering that buying is really very simple, that newbie buyers are a particular problem. And knowing sellers as we do, they will usually cheerfully help the genuinely befuddled and confused. It’s not a complaint that we do seem to hear often though, that newbies are a pain. But you’re at the coalface, are new buyers much of a problem?