Sainsbury’s trial 30 minute click & collect in Pimlico

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Sainsbury’s have become the first supermarket to offer a 30 minute click and collect service. Sainsbury’s become the first to offer one hour deliveries back in October last year.

The trial is taking place at Sainsbury’s Pimlico store, where their one-hour delivery service powered by their Chop Chop app is already available. Customers in Pimlico can now order their shopping via Chop Chop and pick it up from store just 30 minutes later, for no fee.

The trial, which is limited to the Android version of the Chop Chop app enables customers to select and pay for up to 25 items for collection in 30 minutes, seven days a week, with no fee for the service. The orders will be packed and ready for the customer to retrieve by showing their order number at the store’s Chop Chop desk. This number will be available via the app or can be sent in an email depending on the preference of the customer.

“The way customers are shopping is changing as they look for faster and more convenient options and we want to continue leading the way in giving them the services they need to shop wherever and whenever they want. We were the first UK supermarket to introduce one-hour delivery last year and we’re now delighted to be the first to trial a 30 minute Click & Collect service. It’s an exciting time for the business and we hope to see a positive response from our shoppers.”
– Clodagh Moriarty, Director of Online at Sainsbury’s

Sainsbury’s 30 minute click and collect is still a far cry from Sainsbury’s owned Argos with their near instant collection service, but for shoppers in a hurry the Chop Chop app does enable you to order online on your way to the store for collection when you arrive. For food this is probably more than adequate as you’re likely to buy multiple items compared to Argos where it might be a single item order.

All supermarkets are having to up their game to compete with Amazon’s ever expanding food services with fast delivery options. For Sainsbury’s this is even more vital as Argos is one of Amazon’s main competitors so they’re competing both on food and consumer goods.


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