Sweden is a relatively close country and as easy to ship to as any other European territory and with the added bonus that most Swedes speak English as a second language it’s a prime territory to target.
I spoke to Daniel Hirst, Fyndiq Partner Manager to find out more:
Who are Fyndiq?
Fyndiq is the number one marketplace for bargain hunters in Sweden. Founded in 2010, Fyndiq was created to give sellers a platform to easily sell overstock online. Fast forward to 2017 and Fyndiq generated an impressive £32 million in annual revenue last year. As a bargain superstore we offer customers all types of non-food retail products curated with Fyndiq-love and an eye for great products at a great price. Everyone deserves low prices and good quality.
Opening Fyndiq to International Sellers
Today nearly all our 1,700 active sellers are based in Sweden. By opening up for new sellers from the UK and Europe we’re looking to broaden our bargain offering and at the same time we’re giving sellers the opportunity to access one of the most interesting markets in Europe.
What’s the opportunity in Sweden?
There has never been a better time to start selling online in Sweden than today. Sweden is the largest ecommerce market in the Nordics with 7.3 million adult population and an estimated £7.9 billion online retail turnover in 2016. With 95% internet penetration the Swedes have quickly taken to also buying products online and 67% do so on a monthly basis, spending on average £1,668 per year.
With nearly 90% of adult Swedes literate in English, online shopping behaviour has not been limited locally. A fifth of online revenue is already generated abroad, as Swedes look to find the most popular products such as fashion, footwear, accessories, health & beauty, children’s items & toys as well as sport & leisure articles.
How many buyers do you have?
Fyndiq has 1.6 million customers and every month 2 million people visit fyndiq.se. Our brand awareness in Sweden is high particularly with young adults (18-25 years) and families reaching more than 85%. Fyndiq has built up a core customer group within the female millennial segment with an brand awareness of 95% in Sweden. There is an increasing traction from families, but there is also a big opportunity to reach male target groups, both millennials and older.
What type of sellers are you looking for?
Fyndiq is open to professional sellers of any size which have marketplace experience and can ship cross border to Sweden. With the right types of products and bargain-mentality mixed in, sellers have the opportunity to open up another successful sales channel.
What type of products work well on Fyndiq?
Fyndiq is operating within the bargain niche which means low prices and general non-food retail products. With a clear bargain-focus our customers expect to find great products at a great price. The Fyndiq customers appreciate low price points and the volumes can by large be found for products sold below £20. Our main categories typically resonate with young people and families. Fast moving retail goods such as fast fashion and accessories of any sort, health and beauty products, children’s item, toys, home & living, gifts, refurbished as well as gadgets are proven verticals.
What can a seller expect from selling on Fyndiq
Fyndiq’s aim is to make it easy for sellers to start on our platform. Communication with Fyndiq is in English, be it with our support, in our backend or for the product description.
Fyndiq’s own customer service will take care of communication with Swedish customers and Fyndiq will process all payments. For product upload and order management, we offer an open API, CSV feed or manual listing over our backend, as well as multi-channel integrations with providers such as Linnworks, Plentymarkets, ChannelPilot or Lengow.
There are no listing, monthly or setup fees. Fyndiq works on a fair commission fee basis. Sales fees start at net 10% plus a fixed product fee. Sellers are supported through Fyndiq’s Merchant Wiki with a collection of information for selling on our platform. Furthermore the Fyndiq backend provides an analytics dashboard to keep on top of seller’s performance and identify trending products.
How do I sign up
Getting started is easy – especially as there are no listing, monthly or setup fees. Go to fyndiq.ly/meetthecompany, fill in your details and you’ll immediately get access to your account. We’ll be in touch soon afterwards to get you on-boarded and ready to sell on Fyndiq.se.