Once you have your domain name sorted then you need to build a site. A few years ago this would have been quite a formidable task and one that might involve having to pay someone. Today, there are many tools for making this happen, most of which allow you to check your URL is unique, register it and then build a site – increasingly a site that is mobile optimised too.
So what do you need to bear in mind when choosing a site builder?
What are website builders?
Website builders are online software tools that let you build all the elements of a website that you may need. They usually offer a wide range of templates and you can choose colour palettes, add logos and more. Most also feature content management systems, so you can keep updating and refreshing what you do. They also tend to come with associated email addresses – usually five, so you can have a range of help@, info@, accounts@ and even yourname@. Since you are an ecommerce site you will need to check out the ones that offer you a checkout system too so that you can actually take money. It is also worth picking one that offers mobile optimisation or is even mobile first.
Choosing a website builder
When looking at which website builder to use – and there are many – you need to bear in mind several key things:
- Widest choice of templates and colours
- Flexibility of adding logos, images and more
- Easy to update and manage
- SEO baked in
- Mobile and other device optimisation
- Content management system
- Technical support
These are the essentials. It is also nice to have:
- Associated database building and linking tools
- Compatibility with leading shipping management software
- URL redirect services
- Complete control of site from within
While this is one of the key things we have outlined above, it is worth mentioning that customer support – that is supporting you, the ecommerce company using the site builder, not your customers, the shoppers – is vital. If you are a newbie or even if you are an old hand, things can still go awry and you need access to someone who can help – at all levels from beginner to advanced. And they need to be available 24×7. This may lead you to look at the more expensive site builders, but we strongly recommend that you opt for that over cheapness as it will save you much more in the longrun.