If you go to the eBay Seller Hub, there’s a pretty useful link where eBay identify any of your listings with potential listings that infringe the eBay Links Policy.
This is pretty helpful info as it not only identifies the suspect listings but also details the listing aspect that’s at fault (e.g. ‘Email’ or ‘Link’).
As a reminder as per the latest eBay Seller Release from the 19th of September, not only can you can no longer include contact details in item descriptions but from this month eBay may obscure contact details if they appear in your item descriptions. From early 2018, eBay may remove listings that contain contact details or links that direct buyers off eBay.
It’s unlikely that eBay can identify contact details in images quite as easily as those contained within your listing description so if you’ve not already done so make sure you review your template and remove any contact details it holds.
Don’t forget that if you have the old fashioned type of template that contains tabs for ‘Contact’, ‘Payments’ or ‘Returns’ you’ll need to remove contact information from these also. In the old days these tabs were a welcome addition but today your description should be limited to just product information as eBay now has plenty of sections for all your payment, returns, VAT and other business seller information.
eBay Links Policy: Allowable links in listings
eBay now specify just three allowable types of links within listings:
- Information on delivery services.
- Product videos, e.g. reviews, product demonstrations or installation (videos can only be links, you can no longer embed videos in your listings)
- Other legally required information, such as warranties.
If you use these types of links then make sure that you use the target=”_blank” attribute in your HTML item description.