At the recent Lengow Day in Paris, I caught up with Guido Ghedin, International Marketing Consultant at Cifnews from Italy. Cifnews is the first Chinese media company to specifically target cross border Chinese ecommerce and Guido is full of interesting insights.
Whilst Cifnews is largely aimed at Chinese merchants willing to sell to the West, in the video Guido discusses the latest developments in Chinese ecommerce which will be coming to the West. Currently social media platforms such as WeChat in China are way ahead in ecommerce terms compared to the Facebook, twitter and WhatsApp platforms that we’re familiar with. Watch the video to find out what Guido had to say: