Handmade at Amazon has launched in Canada and it is going to be free to sellers until the very end of next year. So, if you’re an Etsy trader with a Canadian audience, or already selling handmade goods on Amazon, this could be an interesting new opportunity.
If you’re a shopper then you can check out the site here. With Handmade at Amazon.ca, comsumers have a choice of hundreds of artisans and more than 10k products from around the world. You can shop locally with free 2-day shipping available on a diverse selection of products.
For producers looking to sign-up, Amazon.ca is waiving all listing fees until December the 31st 2018. You can register here.
All products available on Handmade at Amazon must be made by hand because the service is intended to supply shoppers and small businesses a tailored store specifically for handcrafted items. Handmade at Amazon.ca features a variety of product categories including Home Décor, Jewellery, Stationery and Party Supplies, Furniture, Kitchen and Dining, and much more.
Mike Strauch is the country manager for Amazon.ca and he says: “We’re thrilled to bring Handmade at Amazon to Amazon.ca, especially since there are hundreds of talented and creative Canadian Artisans from coast to coast. Our Artisans take pride in creating high quality products that customers can personalize or purchase as one-of-a-kind pieces.”
The offer of free selling on Handmade in the Canada Amazon store is compelling and it parks the tanks very clearly on Etsy’s lawns. It’s a clear indication that they are serious about handmade items and see it as a future growth opportunity.
It’s also an interesting indicator that they might employ a similar tactics in the future at Amazon when they want to develop specific product areas in different countries. In any case, the no fees offer for over a year, is a good opportunity for sellers of handmade goods in Canada and beyond.