Meet the retailer: Natural Baby Shower

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Twelve years ago, when their son was born, Clifton and Victoria decided to start their company Natural Baby Shower, bringing together the best natural baby products we could find at family-friendly prices.

“Choosing natural doesn’t mean forfeiting style or paying loads more. Quality over quantity! We’ve seen over the years that a few quality items last longer than lots of cheaper ones. And there is a lovely feeling knowing your child is wearing natural fibres! Plus a little difference to the planet adds up to a lot!”
– Victoria Hampson, Founder and Mum, Natural Baby Shower

Natural Baby Shower’s growth

Fast forward to today and their company Natural Baby Shower has a multi-million pound turnover though their Shopify website and instore in their shop. Expansion has been so rapid they now also have a secondary location for warehousing to fulfil online orders and have launched a wholesale channel.

Turnover grew rapidly from half a million to £3 million in two years and they’re now rolling towards a £5 million turnover.

Clifton and Victoria have a fantastic story to tell with the Natural Baby Shower business and say that it simply wouldn’t be possible without robust software solutions and they chose Brightpearl – it enables them to run their store stock and website stock through a single software interface which powers things like click and collect, order in shop for home delivery as well as their POS system giving a true multichannel solution.

How Natural Baby Shower positioned themselves for success webinar

If you’d like to hear more about Natural Baby Shower’s story, we are holding a webinar on the 2nd of November where Clifton will be joined by Brightpearl CEO Derek O’Carroll to talk about scaling a business for rapid growth. Clifton will reveal how Natural Baby Shower has grown a whopping 132% by streamlining their operations and they positioned the business for success.

You’ll need to register in advance to reserve your spot.


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