What’s in a name?  How to choose the right URL

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We talk to Hiro Tsukahara, CEO, GMO Registry – purveyors of the .SHOP URL suffix that aims to revolutionise commerce – at the ePages Commerce Summit in Hamburg earlier this month about why you need to choose the right name for you ecommerce business and how the wealth of new ‘dot’ suffixes can really help you stay memorable.

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