AmazonSmile charity giving launches in the UK

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From today UK Amazon customers can raise money for UK charities every time they shop at AmazonSmile.

Customers who shop at AmazonSmile will find the exact same Amazon with the same prices, selection and convenient shopping experience – but with an added bonus that Amazon will donate a 0.5% of the net purchase price of eligible products (excluding VAT, shipping fees, and returns) to one of ten charities that customers can choose from.

The more customers use AmazonSmile, the more charities will receive in donations from Amazon, all at no additional cost to customers, vendors, sellers or participating charities.

“We’re offering a simple way for customers to support good causes ahead of the busiest shopping period of the year. Over time, we hope to see similar success here as in the US, where over $62 million has been donated to over 230,000 charities since launching.”
– Doug Gurr, UK Country Manager, Amazon

Choosing a charity on AmazonSmile

At launch, 10 Charities can be chosen from to receive donations based on your Amazon purchases. In early 2018, all registered charities in the UK will be invited to apply to be part of AmazonSmile, enabling customers to select more charities, small or large, local or national.

Simply visit smile.amazon.co.uk to select your chosen charity which you can change at any time you choose. Then when you shop on Amazon and wish a donation to be made, start your search at smile.amazon.co.uk (Purchases made on Amazon Shopping App, Kindle Store, FireTV, Amazon Dash, or Amazon Echo are not currently eligible for donations)

AmazonSmile UK Charities at launch

  • British Red Cross

    Enables vulnerable people in the UK and overseas to prepare for, withstand and recover from emergencies in their communities

  • Cancer Research UK

    Pioneering research to bring forward the day when all cancers are cured

  • Magic Breakfast

    Delivers healthy breakfasts to schools in disadvantaged areas of the UK, to ensure that no child starts their day too hungry to learn

  • Marie Curie

    Provides care and support for people living with any terminal illness, and their families

  • The Royal British Legion

    Provides lifelong support for the Armed Forces community – serving men and women, veterans, and their families

  • Royal Manchester Children’s Hospital Charity

    Provides specialist healthcare services for children and young people throughout the North West, as well as nationally and internationally

  • RSPCA

    Specialises in animal rescue & furthering the welfare cause for all animals

  • Save the Children

    Works to give children a healthy start in life, the opportunity to learn and protection from harm in the UK and around the world

  • Scottish Women’s Aid

    Working towards the prevention of domestic abuse in Scotland

  • Stonewall

    Campaigns for the equality of lesbian, gay, bisexual and trans people

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