You’re doubtless monitoring Black Friday deals like we are. And it was interesting to browse the eBay UK homepage this week and see what they’ve been pushing in advance of what is expected to be the biggest ecommerce selling day of 2017. It’s not just about Black Friday deals, needless to say, and we’ve seen a longer lead time than every before in advance of this retail event.
Billed as “Big Deals from Big Name Retailers”, the likes of Argos and Superdry are getting top billing on the eBay homepage and it raises a question: where are the smaller retailers, the unique items, the interesting quirky goods that eBay often say they are devoted to? They have encouraged us all to fill our basket with colour this year. And yet this homepage selection is dull and beige and readily available elsewhere.
Now, of course, the homepage that you see is determined by quite a number of factors. This screen grab is the view from an iPad, whilst logged on with my eBay account. You may very well see something entirely different crammed full of interesting products. That would be cool. It would be excellent to see inventory that reflected my 19 years of buying history on eBay of second hand books, postcards, items of dubious taste and never, ever a Superdry cagoule.
It is tricky too for eBay to promote Black Friday deals and plug into the event in the same way a retailer or Amazon can. But it would be lovely to see some efforts next year to support the fantastic community of unique and small retailers get an ever bigger share of the Black Friday hype rather than seeing the same old faces.
What would that look like? As an eBay seller, what could they do to help you showcase your products and benefit from the marketing halo and get fantastic sales from Black Friday deals? Share your ideas.