Would you give away a free gift in exchange for a review? Toguard, a seller of consumer electronics, is willing to do just that and includes a leaflet explaining their process.
On offer is a choice of a car phone holder, a dual USB cigarette lighter power adaptor or an emergency window breaker and seat belt cutter. All a buyer has to do is email in the gift that they’d like along with their Amazon order reference and a link to your product review.
Product reviews definitely make a difference, especially if they’re positive. Over the years I’ve heard of all kinds of innovative schemes to encourage buyers to leave reviews, but this is the first time I’ve come across a merchant willing to incentivise reviews with a free gift.
Of course the gifts themselves are fairly low value items and it would surprise me if the cost of mailing out the free product cost more than the item itself. It’s still free for the buyer however and leaving a review doesn’t seem too much work if you fancy one of the items on offer.
How important are reviews to you – obviously they’re worth more if you have your own branded product in a crowded market with a ton of competitors than if you’re selling a manufacturers product and any reviews would also assist competing merchants. In this instance the product purchased was a car dash cam of which there are about a zillion to choose from so it would appear that Toguard think the incentive is worth increasing their number of reviews to stand out from their competitors.