It’s reported today that Thanksgiving is a big online shopping day in the US. Obviously it precedes Black Friday and the weekend frenzy, but now reports suggest it is also, not just fair game, but a bonanza time too. Capitalism wins.
It seems that people are shunning their turkey and pumpkin pie to head online and bag an online bargain when they should be spending family time stateside. So what’s going on?
“Thanksgiving is shaping up to be a record-breaking shopping day. Conversion rates across the board are seeing double digit growth, and we’ll see that continue throughout the week as we expect Black Friday and Cyber Monday to pull in the most spend,” said Mickey Mericle, vice president, Marketing and Customer Insights at Adobe.
TechCrunch says “Early numbers from Adobe and IBM, two of the companies that track traffic to a vast swathe of e-commerce properties, show that numbers are up compared to 2016. According to Adobe, which says it measures 80 percent of online transactions at 100 of the largest retailers on the web in the U.S., sales are up 16.8 percent year-on-year, and that $1.52 million in total has been spent online as of 2pm Pacific time on Thanksgiving Day. Smartphones account for just under half of all e-commerce traffic, at 46 percent.”
We wonder whether the Black Friday event over a number of weeks has become too all consuming. Isn’t a day off before the storm a good thing?