Title your promotions to promote Black Friday offers
With Black Friday fast approaching, did you know that you could tag your eBay Markdown promotions with a Sale Event Banner which is visible to buyers? It would make sense over the sales period to use this to display specific Black Friday and Cyber Monday messaging to attract buyers.
How to create an eBay Markdown sales event
To create an eBay Markdown sales event, simply log into eBay Promotion Manager, click create a promotion and select ‘Sale event + markdown’. You can then choose to set a promotion for a specific set of individually selected set of up to 500 products or for up to 10,000 listings in a single promotion set rules by category or via filters to include products in the sale. It’s also possible to set multiple discounts so don’t think that all products have to have the same percentage knocked off – tailor promotions according to the margins you wish to retain.
If you previously had sales events set up in eBay MarkDown Manager then these will continue to run until they expire, but all new campaigns which you create will now be managed in eBay Promotion Manager which is available to all sellers who have an active eBay Shop subscription. Watch the video to learn more: