The curiously named visual commerce platform Photoslurp has attracted major new investment in what looks like a vote of confidence for image search and social content in ecommerce.
Photoslurp is a Spanish visual commerce platform and it has just received an investment of €750k. The funding round was led by Spanish VC firm Inveready Technology Investment Group and joined by Bankinter VC, Caixa Capital Risc and ICF. This cash injection for Photoslurp means it can further expand in Europe.
For Photoslurp, this is the first investment since it was founded three years ago in Barcelona. The visual commerce platform claims to be active in Europe working with over 150 brands in 20 different countries.
CEO Eulogi Bordas says: “Visual commerce is becoming more important by the day. With the diminishing results of online advertising, user-generated content is extremely important for both building a community and engaging with your audience, reinforcing consumer trust, driving traffic and increasing your ecommerce conversion rate.”
“Our platform collects visual content that has been hashtagged with those hashtags related to the brand. Through our collection dashboard brands have an array of tools that allows them to perform logic hashtag searches into the social networks, as well as blacklisting both secondary hashtags and/or users.”
“Besides the logic hashtag searches and blacklisting, where our technology automatically dismisses inappropriate content, collected imagery is shown to the brand, or to our curation team, in a moderation dashboard where the brands have the ultimate say on the imagery that ends up in their digital channels. This ensures that all imagery always matches the image the brand wants to communicate.”